Brian Lerner

Stop the promotion and get working

Some excellent advice in this Rolling Stone article from social media addicted John Mayer for any person creating something whether it’s a new technology, art, music or a web series:

Mayer told the music students to focus their time on practicing and finishing songs rather than promoting their projects on social media sites. “This time is a really important time for you guys because nobody knows who you are, and nobody should,” he said. “This is not a time to promote yourself. It doesn’t matter. This is the time to get your stuff together. Promotion can be like that. You can have promotion in 30 seconds if your stuff is good. Good music is its own promotion.”

Considering we’re living in an era where we have an outlet to promote that we’re working on something rather than promoting that “something” I see this as solid advice.