Tips for Success in Web Video
Tip #1 - Ride Coattails
When it comes to online video, with rare exception originality takes a backseat to happenstance and parody. Think about all the “viral” videos you’ve seen shared on Facebook usually with the accompanying message, “OMG! This is hysterical! You HAVE to see this!” More often than not, it is a spoof of some current events story, a crude home video capturing a cat hugging a dog or a new version of that other video you just saw two days ago only now with Auto-Tune. When seeking adoration and praise in online video it’s much easier and smarter to align yourself with something that’s already done the hard work rather than come up with a winner all on your own. After all, the Internet is a collaborative space right? What’s yours is mine and what’s mine is yours… until it starts making me money and then I’ll sue your fucking ass.
So, next time you’re ready to tackle the next big project that you’re sure will stand out from the sewer of content invading our lives everyday because it’s so clever and original and really exploits the beauty of the Internet in every way, just forget it. You will be much better off simply waiting outside the dentist office with a video camera waiting for some drugged up kid to piss on his mom’s leg on the way out. LOL!
